Why offer benefits? Your employees don’t even know what they have…

Ok… Maybe that’s a little melodramatic, but consider this:

Your company invests considerable money to provide health insurance and other benefits to employees. So far, so good.

There’s a problem though. What if the return on investment isn’t there?

After all, many employees don’t really understand the value of their medical plan, and don’t even know how it works. Why? Because the plan information was never presented to them in a way they understand.

Now, if employees don’t know how their plan works, or appreciate the value of that plan, there’s a huge chance it will go underused and undervalued. Going one step further with the same logic, if they don’t understand their options, they’re likely to be intimidated at worst, or just lackadaisical at best, when it comes to making quality health and wellness decisions. (When to have a procedure done, what doctor to see, what facility to go to for a given procedure, etc…)

Where am I going with all this?

If you’re going to offer benefits to your employees, you should be concerned with how your employees enroll in, use, and value those benefits. When it’s done right, employers profit in the form or attraction, retention, and employee health.

Execution is everything though right?

Executing this vision means offering an enrollment experience that makes understanding key plan details easy for each and every employee you have. This also means giving them easy access to all their health plan data (we use an app).

Ultimately, let this be a call to arms for your HR department: Choose to leverage technology to help your employees access information, save time, and to lead healthier and happier lifestyles.

Your employees will thank you.

About the author: Nolan Waterfall
Nolan serves as a consultant, both to SCI, and within his own brokerage, Campfire Health, where he enjoys educating owners, C-level executives, and HR managers, on the in's and out's of all things compliance, technology, and benefits strategy. Nolan loves reading, anything outdoors, and spending time with his wife Joanna.

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